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It gives people in marketing executive jobs a lot more responsibility, and means their decision making skills must be second to none. At smaller businesses this may mean they are the only employee within the marketing team. The primary function of a marketing executive is to support the marketing function in any way required of them. Finally, they may be tasked with compiling and distributing financial and statistical information from the marketing department. People in marketing executive roles will typically use a customer relationship management (CRM) system on a daily basis. They may also play a part in coordinating internal marketing, and contributing to the company culture and branding of their organisation. Organising and promoting events is another frequent task that falls within the remit of a marketing executive. They will also need to be able to maintain the company website and social media channels. People in marketing executive jobs can also be expected to take on the bulk of content creation, whether this means writing and sub-editing copy, or creating graphics or video. They will also play a big part in ideating campaigns, reporting the results, and devising the overall marketing strategy. Overseeing and developing marketing campaigns, which involves conducting research and data analysis in order to define and segment brand audiences is often a large part of their day-to-day role. No matter the seniority level of the marketing executive role in question, people within these jobs generally must complete similar tasks. This makes them marketing generalists who can turn their hand to any task requested of them.

Generally speaking, marketing-executives work to support the marketing function of their organisation through tasks including planning, event organisation, distribution, advertising, public relations, content production, social media, data, and research. At SMEs, people in marketing executive jobs tend to be in entry-level or graduate roles, while at larger organisations, a marketing executive is often a more senior position that features above a number of more junior marketing roles. The role of a marketing executive varies significantly depending on the size of their employer.